María Hauber Ortiz - Digital Product Designer

Wesharedesks

How I re-designed a co-working marketplace. From disvovery to validation

WeShareDesks connects companies with unused desks to professionals seeking convenient workspaces. My role involved designing and testing an intuitive interface for booking desks. Additionally, I revised the brand's visual identity.

Wesharedesks

How I re-designed a co-working marketplace. From disvovery to validation

WeShareDesks connects companies with unused desks to professionals seeking convenient workspaces. My role involved designing and testing an intuitive interface for booking desks. Additionally, I revised the brand's visual identity.

Wesharedesks

How I re-designed a co-working marketplace. From disvovery to validation

WeShareDesks connects companies with unused desks to professionals seeking convenient workspaces. My role involved designing and testing an intuitive interface for booking desks. Additionally, I revised the brand's visual identity.

Experience Principles

Transparency

Ensure all pricing, availability, and terms are clear, helping users to make informed decisions.

Flexibility

Allow users to find the workplace that suits their specific needs and their working culture.

Ease of use

Minimize complexity and ensure that all actions are straightforward and logical.

Trust

Integrate user reviews and ratings to build trust and provide insights into the quality of spaces.

Experience Principles

Transparency

Ensure all pricing, availability, and terms are clear, helping users to make informed decisions.

Flexibility

Allow users to find the workplace that suits their specific needs and their working culture.

Ease of use

Minimize complexity and ensure that all actions are straightforward and logical.

Trust

Integrate user reviews and ratings to build trust and provide insights into the quality of spaces.

Experience Principles

Transparency

Ensure all pricing, availability, and terms are clear, helping users to make informed decisions.

Flexibility

Allow users to find the workplace that suits their specific needs and their working culture.

Ease of use

Minimize complexity and ensure that all actions are straightforward and logical.

Trust

Integrate user reviews and ratings to build trust and provide insights into the quality of spaces.

INDUSTRY

Marketplace

PLATFORM

Desktop

ROLE

UX/UI Design

YEAR

2021

TIMELINE

4 weeks

TEAM

Challenge

Wesharedesk needed to create a transparent, flexible, and community-driven co-working marketplace to stand out in a market dominated by players like WeWork.

Role

My work involved conducting comprehensive market research to understand our target audience, developing personas, adapting the value proposition, designing user flows, and crafting the visual identity to foster a strong sense of transparency and community. Overall, my role encompassed all stages of the design process, from research to handover.

Solution

For the product launch, I devised a responsive web design that was tested with users. Starting with the logo, I conceptualized several screens and created a style guide and components based on atomic design principles, ensuring the product could scale sustainably.

Process

01 Service Blueprint & Research

to uncover pain points and main motivators, gaining valuable insights into their experiences and expectations. This research provided a comprehensive view of the service ecosystem, helping to align the design solutions with both business objectives and user requirements.